Sure, The Lizard might be cute from afar, but studies show you'll miss us

A recent study conducted by The Hanover Insurance Group shows that most consumers who leave independent agents for direct writers, such as GEICO, return to the independent agency system over time. The study found that nearly 60 percent of consumers who switched to a direct writer later switched back to an independent agent because they wanted more value for their premium dollar.

The consumers cited expertise and convenience as the reason for returning to independent agencies, like The Russell Agency in Southport. The consumers liked the benefit of having one point of contact to handle their insurance needs and/or questions.

The study confirms that consumers place high value the expert advice and personal service that an independent agent can offer to them. It is extremely important to the majority of consumers to have an expert agent guide them through their insurance buying process.

If you are like most people and value personal service and sound professional advice, please contact The Russell Agency for your insurance needs.


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