What is insurance?

Wikipedia defines insurance as "the equitable transfer of the risk of a loss, from one entity to another in exchange for payment. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss." While this is certainly true, I believe the true meaning of insurance, from an independent agency perspective, is one family helping another.

The Russell Agency is a family owned independent insurance agency in Southport, CT. We have been in business since 1941. Over the last 72 years, our family has worked hard to protect our customers' families from financial loss. This is evident in our Agency's core values:

1) Trustworthy - We work to gain your trust and act with your interest first.

2) Resourceful - We use sound risk management techniques to develop proper protection for your unique needs.

3) Independent - We represent many different insurers, so we can tailor a plan that fits you. The customer always comes before the insurance company.

4) Accountable - We answer to our clients.

I'd like to personally thank all of our clients, many of whom's families have been with us since the beginning. I'd also like to welcome those of you who do not presently insure with us to give The Russell Agency a try. I think you will find that we are unlike other insurance agencies. We are about more than transferring your risk. We care about our clients, their families, their safety and security.

We look forward to serving you!

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PIACT members meet with congressional representatives