Older Drivers Seek Cars With High-Tech Safety Features
MIT's AgeLab and The Hartford recently found that 76 percent of Americans age 50 and older who plan to shop for a vehicle in the next two years will actively seek out high-tech safety features like smart headlights and blind-spot warning systems. The figure is more than double the 32 percent of drivers who sought a vehicle with safety features in the last year. The survey found that 75 percent of mature drivers believe safety technologies will extend the amount of time they will be able to drive, and people seem to be increasingly comfortable with internal vehicle systems that improve driving safety. About 50 percent said they would consider a self-driving car if they prove to be as safe as their own driving, and about 50 percent said they would consider one if their health prevented them from driving.
The Hartford Center for Mature Market Excellence executive director and gerontologist Jodi Olshevski says, "It is encouraging that a majority of mature drivers planning their next vehicle purchase will purposely seek out high-tech safety features."